How Developing a Content Marketing Strategy ?
Content marketing is a concept of marketing that involves the creation and sharing of disclosing content in order to grab customers. The basic idea of content marketing is to provide some valuable information to the customers. Content seeks to influence your customers positively in some way. Content marketing can be done through variety of Medias like news, videos, ebooks, Q&As, photos, social media, newsletter, articles etc.
Apart from traditional link building, businesses must have new objectives and resolutions to find greater success in 2013. Informative content makes customer’s experience positive with your company reflecting a good impression of your business. In this post-Penguin world, the only conclusion arrived in the minds of SEOs for better marketing strategy is the content marketing strategy. By understanding the power of content, you can attract the right kind of attention for your brand. Content helps buyers in making his decision.
Joe pulizzi-one of the popular authors defines content marketing as:
“How a brand creates, delivers and governs original or curate content to attract and retain customers, positioning the brand as a credible expert and, ultimately, motivating a change in behavior”
Content marketing strategy
Content marketing strategy is a blend of five aspects: editorial, marketing, SEO, social networks and PR. Content marketing strategy is an act of managing content as an asset to achieve marketing goals of reaching, converting and engaging targeting audience. All you need is to plan for how your content marketing can support your goals. Our marketing strategy guides you to set your mind for strong content marketing strategy.
You must define your strategic goals and then measure it accordingly. If you want to improve website traffic, measure the success of your content by evaluating different platforms like news, videos, ebooks, Q&As, photos, social media, newsletter, articles etc.
Video content crosses global IP networks each month. Video becomes the most influential content type on the internet. With lots of visual media on the web, you should take advantage of the latest marketing trend to engage your audience.
You need to think about your audience rather than your customers. You have to act like a publisher to make your marketing strategy more effective and efficient. Define your targeted audience before starting marketing campaign. Try to find out what kind of content attracts most of people. You need to strategize content that will convert your readers into your customers.You need to choose the best content writing services for converting your readers into your customers.
Research shows that more than 40% of internet users want customer service through social networks like twitter, facebook etc. By creating custom tweets, facebook posts and other social updates, you can attract your customers. As well as customer feedbacks also strengthen bonds with an active consumer base.
If your content engages readers they will share it via their social networking accounts as a recommendation. And everybody is an influencer today.
From the research it is clear that 44%of the businesses do not measure the ROI generated from content. All you need is to evaluate metrics to track success for content marketing strategy.
Content marketing should be firmly relied on branding metrics like awareness, perception and favorability in the right direction. Your brand terms like your brand name, products names etc label in a unique way only when your content is unique. Unique content helps to create unique brand. That all you need is to have professional content writing services to promote your brand with panache.